My product is a body lotion, so the price decision which affects this company is the Buyers Perceptions.
Because they are so many body lotions, so they have to put the price which buyers can afford so that to get their attention.
I can also say, they used a Penetration pricing (setting a price low the price of competing brands in order to penetrate a market and produce a larger unit sales volume).
So by using the lowest price and Buyers Perceptions, it touched me as at first i knew if its not good for my skin, i have not loose much.
http://www.fao.org/DOCREP/004/W3240E/W3240E53.gif
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1 comment:
Yes the price should be low especially if you are just starting to use it.
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