Availability and distribution

That product is available in all small shops which sells African and Asians things.
The shop is just next to tram stop, and there is a parking place about 300metres from the shop.
The channel they used is:
1)Producer-Retailer-Consumer
2)Producer-Agents-Retailers-Consumer

So there is a good channel of distribution, and also the shop is reachable.

It can be called a Selective Distribution- use of only some available outlets to distribute it, as you can not find it in other shops than the Africans and asians shops.

Also other shops i have seen this product, si just next to metro Terminal and Bus Terminal and Tram Terminal, you can see how the shops are arranged to make it nicely available hence you can even do other shoppings as they are other shops nearby.


http://www.tutor2u.net/business/images/customer_marketing_channels.gif