The Company of this cocoa Butter Body lotion, have been advertising the lotion buy showing the pictures of black girls like me, which they are using and how they are looking natural by that.
The girls have been saying, they dont get burn by sun lights, and dont sweat as well as look dry while oily to their skin.
It really affects me, and when you see the babies pictures how they smile when mother applying to them, i direct decided that this product will be for my family.
So, the measured they used by showing a black colour beautiful girl, not bleached looked natural, it reaaly reached me and affect me, that i should use that if i want to remain natural with my skin colour.
The girls have been saying, they dont get burn by sun lights, and dont sweat as well as look dry while oily to their skin.
It really affects me, and when you see the babies pictures how they smile when mother applying to them, i direct decided that this product will be for my family.
So, the measured they used by showing a black colour beautiful girl, not bleached looked natural, it reaaly reached me and affect me, that i should use that if i want to remain natural with my skin colour.
They used Persnal Selling ,the internet and Advertisement, to catch up the customers as a Promotional Mix.
picture source: http://161.28.224.227/management/mcarthur/Mgt3300web/Ball%2010th%20ed%20publishers%20slides/Chapter%2017.ppt#15
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